Your website should engage auto buyers and keep them interested at every turn. It shouldn’t just be about page visits and site clicks. Before we can improve engagement, we first must understand how to define it. It’s no secret that your auto sales site is more effective when it encourages consumers to take action. Customers should be engaging with a site that shifts to meet them at each point in the purchasing funnel. That being said, how can your dealership create a more engaging environment online?

The goal for every dealership’s website is to get more clicks and conversions from their visitors. This is a tall task for anyone – no matter what the industry is. Luckily for dealers like yourself, you can leverage the power of the call-to-action buttons typically found on most dealership websites. Effective CTAs can help generate more leads and more sales from your website. In order to do this, your CTAs need to be as engaging as humanly possible. And once your CTAs have been created, the next step would be to regularly test them against each other to see which ones perform better.

For almost all our participating dealers, PERQ Convert’s automotive solution has proven to be exceptionally helpful at increasing the number of qualified leads and conversions dealerships see. While the software, all by itself, accounts for many these leads and conversions, honing your strategy as well as the overall customer experience can play an instrumental role in further converting those leads into sales.

You no longer can afford to ignore Millennials. There are 75.4 million of them out there, making them America’s largest living generation today, according to a recent Pew Research Center report. Younger generations should be marketed to differently, as they’re often drawn to engaging, interactive experiences that provide valuable insights and offers. You can do this by leveraging auto dealer software solutions that allow your dealership to engage with consumers directly on your website. Of course, implementing new technology onto your dealership’s website won’t do much if you don’t have a viable strategy (or strategies, rather) supporting those efforts.

Car dealerships need to treat website visitors the same way they treat consumers who are visiting their showroom. Even though they aren’t physically in your showroom, your consumers have the same wants and needs as they did before. The only real difference is that they’re more inclined to lean towards self-service instead of being “held by the hand.” Your dealership’s website can and should do everything it can to answer as many questions as possible in order to push them further down the purchasing funnel.

When researching tools to attract more customers, it’s important to identify software that will meet the specific needs of your dealership. Although there are hundreds of software options on the market today, you can easily narrow it down to ones that will work for you. Here are 4 essential features to look for in order to narrow down your search.

If built properly, you can leverage your website to collect high-quality leads; which can then be used to forge strong customer relationships. Instead of “bothering” consumers, you can entice them to seek more useful information. The only real question that remains now is “How do I do this?” Here are some quick ways to get more auto sales leads from your website…

Today’s auto dealership websites focus primarily on the final transaction and shoppers who are ready to make a purchase. Dealerships need to take a step back, look at their websites more closely and rethink the way they’re using the online experience to help those visitors in the discovery and research phase of the car buying funnel.

It all begins with an idea.

Have you given your conversion rates from new car sales leads a good look lately? How about those for your used cars? If you’re settling for a response along the lines of “adequate” or “OK, but could be better,” it’s time to analyze different ways to improve this important part of your sales process.

It all begins with an idea.