Furniture customers conduct research online before ever stepping into a showroom. With the right technology, furniture stores can assist consumers in the decision-making process and create brand loyalty while also gathering lead data on website visitors.

70% of furniture customers first shop online before buying. Furniture store owners can capitalize on this digital trend by implementing tech tools that help them connect with online visitors during the research phase, resulting in more data and showroom sales.

ENGAGE FURNITURE CUSTOMERS WITH INTERACTIVE TOOLS

Thanks to evolving technology, it’s easier than ever to add customized website tools that assist furniture customers in finding exactly what they’re seeking without revamping an entire website.

From design style evaluations that narrow down the types of furniture the customer may prefer to mattress assessments that give consumers personalized advice as they select a make and model that best fits their sleep habits, interactive content gives furniture customers detailed information on what they’re specifically seeking while also delivering valuable customer data to furniture stores.

GATHER VALUABLE DATA ON FURNITURE CUSTOMERS

Website tools that help furniture customers conduct research are only as good as the data they deliver to retailers. Furniture store owners must be able to track web inquiries and online leads that convert to in-store sales in order to truly measure ROI. It’s then that they can make adjustments as needed.

By tracking IP addresses and recording valuable information on each furniture customer who gives information through online experiences, retailers can reliably log each visitor’s personal shopping preferences and remember them when they return to the website or visit the showroom.

INCREASE TIME ON FURNITURE WEBSITE

A quality website experience also boosts the amount of time a furniture customer will spend searching on a site. This is something that can be easily tracked for retailers. Research shows the longer a shopper spends looking on a store’s website, the more likely they are to buy from that store.

Collecting specific details on what each online shopper is looking for streamlines the search process and avoids bombarding consumers with irrelevant information that’s sure to frustrate as they scroll through endless pages of products.

CREATE BRAND LOYALTY WITH FURNITURE CUSTOMERS

Help furniture customers conduct research on your website to create customer loyalty and boost brand engagement. Some retailers that implement our technology to give relevant, real-time interactions with visitors experience as much as 1,000-percent increase in web engagement.