How PERQ Convert’s CRM Helps Improve Communication With Furniture Shoppers

Tracking every home furnishing customer’s journey, from website to inside the store, isn’t easy. Yet, CRM Software exists to help you and shoppers on your website stay on the same page. Easily follow up with online leads by centralizing data in a single platform that prioritizes follow up on website leads, tracks your team’s activity and increases sales. 

How different would a customer’s journey be if it was customized to that specific shopper’s needs? How successful could your team be with centralized customer data, prioritized leads based on when they say they’ll be ready to make a purchase, and the ability to see unattended customers?

HOME FURNISHINGS CRM SOFTWARE GIVES ONE PLACE TO VIEW CUSTOMER JOURNEYS

With a cloud-based CRM system, you can store all your customers’ lead data with detailed histories in one place accessible on any device. Enable your salespeople to form stronger connections, deeper knowledge of the shoppers visiting your website and build personalized experiences before in-store visits. 

Gaining visibility into each customer’s preferred form of communication and shopping preferences, home furnishings salespeople can facilitate personalized interactions with customers. PERQ Convert’s CRM includes automated text and email capabilities, along with customizable templates. The software logs all outreach communication with customers to provide a history of interactions. Additionally, view unattended customers within the CRM and assign leads to your team in the Retail Up System to avoid missing sales opportunities.

ENGAGE CUSTOMERS WITH IMPROVED EFFICIENCY 

Tracking each customer’s online activity on the store website and all prior communication allows a sales team to increase efficiency and provide better customer experiences. By utilizing your website to facilitate customer engagement and information gathering, PERQ Convert’s CRM software frees up your staff to assist in-store customers. Salespeople achieve more success with better customer information.

Greater customer satisfaction as a result of personalized experiences should lead to less attrition. Without a CRM, over 70% of online leads fail to convert.

IMPROVE FURNITURE SALES COLLABORATION AND SATISFACTION WITH A FURNITURE CRM 

Providing your staff with better, real-time customer data empowers them to deliver exceptional customer outreach and boosts productivity , especially when store traffic inevitably slows down. An accurate and up-to-date CRM, available to everyone on any device, allows store employees to easily identify and proactively resolve customer challenges before they move on to a competitor. 

Happier, more empowered employees make for happier, more engaged customers. No matter where they are on their buying journey.